Making it big as a successful entrepreneur in a world full of cutthroat competition is tough enough as it is, but for many female entrepreneurs achieving success is even more difficult. As a matter of fact, over the past few decades, there has been a fairly steady increase in the total number of women becoming entrepreneurs in their own right. The ever-increasing numbers of women choosing an entrepreneurial path as their career is now rapidly approaching the same numbers as their male counterparts. However, the various factors that tend to motivate, or for that matter drive female entrepreneurs tend to be somewhat different.  Some of them include the following:

• Work-life balance

Women with families, especially families with young children always try to opt for a healthy work-life balance. This is absolutely non-negotiable for many, if not most women entrepreneurs. Apart from that, they also prefer to give themselves more ‘me-time’ so that they will be able to take care of their family and other responsibilities. In this way, even if they are workaholics, they will go out of their way to ensure that their home life doesn’t suffer at all. 

• They hire the right people for the right job 

Human capital is something that is of pivotal importance to male and female entrepreneurs alike. However, it is particularly important for female entrepreneurs over male ones. An obdurate employee who wants to take advantage of a woman entrepreneur has to be removed from his or her seat as soon as possible. This is why women entrepreneurs are extra careful when it comes to hiring new staff members. They are also more concerned with hiring the right person for a specific job so that work always flows smoothly. Ultimately, they are more team-oriented and they want their staff members to follow their business philosophy to achieve rapid success. They understand that the secret to a high employee retention rate is a sense of shared beliefs and values. 

• The Kim Rivers Example 

One such highly successful female entrepreneur is Kim Rivers. As a matter of fact, she is a great example of a highly successful woman who has made it high in the cannabis industry. As the CEO of Trulieve, she has been instrumental in driving her company’s strong growth, customer-centric vision, and strategic expansion so that Truelieve has been able to attain industry-leading profitability. Ms. Rivers regularly oversees just about every activity that is involved in the cannabis process. She supervises everything from seed to sale in order to ensure very high standards of quality, operational integrity as well as financial success. She is also known to play a very active role in her community. Moreover, she is also currently serving on various charitable boards as well.  

• They believe in themselves

Unfortunately, sexism is still very much in existence even though it is the 21st century. Many women entrepreneurs are not taken seriously by clients, vendors, and sometimes by their own employees as well. However, they get over these obstacles by first and foremost believing in themselves.  Later on, they will also make sure that everyone else also believes in them so that they will be able to achieve success, not just for their own selves but also for the rest of their teams too. 

• They choose a lifestyle that is in sync with their worldview

It is very difficult to work for a dream that you don’t believe in and that clashes with your worldview. However, most women entrepreneurs are perfectly aware of this and they go out of their way to make sure that their work is always as per the way they look at the world.  In fact, it would not be wrong to state that they tend to be in complete harmony, not just with their goals, but also with everything else in life as well. 

• Conclusion

Women entrepreneurs have taken the world by storm. We have before us the perfect example of Ms. Kim Rivers who is arguably one of the most successful female entrepreneurs and CEOs around. She has become so successful because she has always been highly involved in each and every aspect of her business, ranging from production to recruitment of human talent.