Vietnam is becoming the second largest e-commerce market in Southeast Asia, after Indonesia.
This is notable information in the report of e-commerce platform business overview in the first half of 2022, extracted from Metric.vn data platform.
The report said that a number of beauty products, women’s fashion, and household products are the products that are most interested and purchased on e-commerce platforms in Vietnam.
In addition, the price on the Vietnamese e-commerce platforms in the first half of 2022, the 200,000 – 500,000 VND price segment is the easiest to “close”. Products with high value, need advice and long-term warranty, consumers still prioritize shopping at reputable stores and showrooms.
Vietnam’s e-commerce continues to be forecasted to have positive growth when in the first quarter of 2022, Vietnam’s GDP growth rate is expected to maintain its growth momentum in the near future. Vietnam has been showing strong signs of economic recovery, creating jobs…so it is expected that consumer spending will increase.