The Booking Explorers campaign spans across five Asia Pacific countries including South Korea, Australia, India, Vietnam and Japan.
This year’s campaign celebrates the relentless spirit of travel despite challenges faced while introducing what it means to travel sustainably.
Model, entrepreneur and travel blogger Quang Dai guides us through Saigon – his hometown, and explains how the city inspires his lifestyle and his love for travel in a mindful and responsible way.
As travel roars back to life, the time is now for travellers to reconnect with the destinations, cultures, people and experiences that they love. With the aim of inspiring us all to rediscover ourselves and reignite our desire to travel, Booking.com, one of the world’s leading travel brands, launches the second edition of its award-winning Booking Explorers campaign today. Through the campaign, the brand celebrates the adventurers and trailblazers among us who have kept the spirit of travel alive, despite the struggles and disruptions we continue to face post-pandemic.
Through the Booking Explorers campaign, Booking.com is bringing to life the stories of five explorers across APAC, including Quang Dai, along with other leading travel personalities from Australia, South Korea, India, and Japan. As a Booking Explorer, Quang Dai shares his recommendations on the destinations in Vietnam, highlighting the different experiences in each city from historical landmarks to scenic landscapes. As he invites people to explore Vietnam, he also shares tips on travelling sustainably around the country, encouraging everyone to be mindful and responsible travellers.
“From the north to the south, you can experience a rich variety of food, culture and natural beauty. In fact, even within Saigon itself, there are many surprises to be found.” Quang Dai believes that Vietnam has so much to offer the curious traveller, beyond surface-level interactions and trite tourist attractions.
With the Explorer campaign this year, Booking.com continues to celebrate the relentless spirit of travellers, and their desire to keep experiencing and exploring all things new and familiar, whether it’s in their own backyards or around their home countries. However as much of the world seeks to travel again, we recognise the need for sustainability: from avoiding single-use plastic and making smart, responsible choices when choosing stays, to transforming how and where we travel so that we minimise our impact on the destinations we visit; and hopefully leave our destinations greener than when we first arrived.
Apart from Quang Dai, this year’s campaign features four new personalities across Asia Pacific. Former MasterChef Australia grand finalist, Simon Toohey, takes us on a culinary adventure through Victoria, Australia. Multidisciplinary artist MY Q takes us through the nooks of Seoul – from underground music scenes in Hongdae to contemporary art galleries in Seochon. Upcoming Bollywood actor and Mumbai native Shanaya Kapoor shares what she loves about Mumbai and the must-see destinations around India. And finally, Japanese supermodel Ai Tominaga, a familiar face in haute couture, shares her love for tranquillity, the beauty of nature, and the countryside.
<Quang Dai’s 5 min video: https://allisonpr.app.box.com/s/2dll1uyd1dwmcn8n40jgvljsaiux15gx > Saigon through the lenses of Quang Dai
“As the world returns to travel with great enthusiasm, we want to inspire travellers in Asia Pacific through the rich stories of our Explorers,” said Laura Houldsworth, Managing Director for Asia Pacific. “They are truly inspirational with their desire to keep exploring despite the challenges faced — and now they invite us to dig deeper into the sights and cultures of the countries they call home and the destinations we likely have yet to discover. I hope these stories stir travellers everywhere to open their hearts and minds to new experiences and put sustainability at the forefront of all they do.”
With a mission to make it easier for everyone to experience the world, Booking.com is committed to helping travellers rediscover the beauty of travel and reconnect with the experiences they love. Offering the widest choice, great value, and the easiest experience so travellers can book their perfect place to stay, Booking.com offers the means to get around from anywhere and on any device.
To know more about the Booking Explorers campaign please visit – Always Exploring (bookingexplorers.com)