Selling can be not easy, even difficult, whether for an entrepreneur who specializes in sales, or an ordinary person who just wants to sell something for a little money.

Here, the only difference between successful people and unsuccessful people in sales is the understanding of psychology.

In general, we do not need tricks or other forms of manipulation. We just need to capture the mind of the buyer and make buying the product we offer the best choice.

Selling is a problem for the buyer, not the seller

It’s a simple piece of advice, but it holds the key to effectively dealing with every sale. Instead of focusing on yourself, and just talking about what this product can do for the customer, focus on the customer’s needs, the problems they have, and the goals they are trying to achieve. , and try to solve the problem effectively.

Selling shouldn’t be the seller’s problem, it should be the buyer’s problem, and we should ask ourselves: “What can be done to help this person decide, in my favor?”

Turn customers into advocates, not just buyers

There are times when we know the customer wants the product but they are not ready to buy it. What we need to do is make the leap for them to decide to open their wallets. In this case, it is necessary to take advantage of the known information about the customer, as well as their needs, to make practical suggestions, eliminating hesitations.

The care that the seller gives the customer will be a powerful tool to make them feel respected, and understood, and voluntarily support the products introduced.

Self-explain why others buy or don’t buy

Ask yourself, am I selling the right product that others need? Make sure that the people who are looking for your service/product want what you are offering.

We need to know why people buy, and we also need to understand why some people choose not to buy.

A lot of companies think that selling is about convincing people to spend money on a purchase. But in reality, the essence of selling is helping. For example, when Ford developed his own car brand, he created a product that everyone needed, helped a lot, but no one thought of.

Prove the benefits of buying with customers

Product value is a dilemma, and business owners need to know what customers value most in order to take advantage of it.

Before you want to recommend a product to others, or offer it to the market, ask yourself questions like: What are the benefits of buying this product? Why is this product better than others? If you can answer these questions with certainty, your product will stand out and be more attractive than other products.

Give customers what they want and need

In today’s online marketing world, if you can’t get people to open their wallets and spend money, a business will be in huge trouble. To get people to do that, we have to give them what they want and need. Remember that the first step to selling something is to make sure that the buyer is interested in it.

You have to ask yourself: What would be gained if we could figure out the needs and wants of our customers? What if we could use that same information to make customers feel compelled to buy from us, without considering any other options?

That’s what it takes to get to know your potential customers. No one wants to buy something without knowing its benefits to themselves.

Source: Medium