Jollibee is looking to sell Highlands Coffee as it has troubles to stay afloat in Vietnam

  • Philippine fast food and convenience restaurant group Jollibee Foods Corp (JFC.PS), which controlled by Philippine billionaire Tony Tan Caktiong, has troubles to stay afloat in Vietnam where it opened its first stores a while ago in 2005.
  • With a presence of its legacy Jollibee fast food brand and additionally Highlands Coffee, Coffee Bean & Tea Leaf Vietnam and Pho 24, only Highlands Coffee is profitable, while all three other chains have been making losses for years.
  • Jolibee Vietnam planned to have 300 outlets in the country by 2020, but it only has 150 as of now, fewer than its competitors KFC from the US and Lotteria from Japan. The company posted a loss of 43.9 billion dong ($1.9 million) last year, the reported.

Jollibee is in advanced discussions to sell a minority stake in its Vietnamese coffee chain Highlands Coffee, two sources with knowledge of the matter told Reuters.

According to Reuters, Jollibee is considering a sale that could value the fast growing coffee chain at roughly $800 million, one of the sources said, declining to be named as the information is confidential.

The group is looking to sell 10% to 15% of its stake in Highlands Coffee to an investor, the source added, declining to name the party.

Jollibee declined to comment. Highlands Coffee did not respond to Reuters requests seeking comment on Tuesday.

Jollibee initially bought a small stake in Highlands Coffee a decade ago and then took a controlling interest. Highlands Coffee, which was established in 1999, began as a coffee products packager in Hanoi and has since grown to become a chain with more than 500 stores in Vietnam and the Philippines.

The sources said the stake sale, if successful, could eventually pave the way for an IPO of Highlands Coffee, a move that Jollibee has been considering since many years.

Vietnam, with a population of 99 million, is Asia’s fastest growing economy with gross domestic product seen expanding 8% this year and 6.5% next year, the government said last month.

A boom in coffee drinking has spawned big domestic brands in Southeast Asia. Last year, Indonesian coffee chain Kopi Kenangan was valued at more than $1 billion in a funding exercise.

Jollibee has been rapidly expanding overseas and especially across Southeast Asia, aiming to capture growing consumer spending in the region of some 680 million people.

Jollibee operates the largest food service network in the Philippines with more than 1,500 stores in 17 countries, including U.S. brand Coffee Bean & Tea Leaf and its own fast-food chain with the ubiquitous smiling bee logo.

@ Reuters

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