How to increase B2B SEO traffic

For digital marketers, search engine optimization (SEO) can be invaluable. Optimizing a website so that it attracts search engine traffic is something every good marketer should do. E-commerce may be dominated by B2C sales, but in 2020 B2B e-commerce sales could overtake them. You wouldn’t want your B2B business to miss out on this phase of growth, so now is a great time to step up your SEO efforts.
Improving your SEO is a great way to increase your B2B sales due to its ability to naturally engage your target audience. 90% of B2B marketers have reported that “audience relevance” is the top reason why content marketing works, according to HubSpot.
For those of you who are new to strategic SEO, let’s review exactly what SEO is, how your business can profit, and how you can increase traffic with it. Increasing your SEO rankings can take time and effort, but with a few tricks, you can increase your website traffic and leads.

Basic knowledge of SEO

What is SEO?

SEO is a commonly used acronym that stands for “search engine optimization”. The main goal of SEO is to make sure your website has a high search ranking. Why? Because the better your search rank, the more your site will show up in online searches, leading to more “organic” (organic) clicks. For every single click on the paid search results, the organic search results generate 8.5 clicks.
The higher you rank in search engines – showing up on the first page of search results instead of tenth – the more organic traffic your site will receive. When someone is looking for a business, product, or advice in your area of ​​expertise, you want them to discover your site quickly.
90% of searchers haven’t thought of a brand when they start searching. This means that by creating high-quality digital resources and content, you have a prime opportunity to establish trust and respect with your consumers.

Why is Google important?

When researching SEO, you will soon discover that if content is queen, then Google is king. Different search engines still have similar ranking processes. However, you should tailor your SEO efforts to be successful with Google’s algorithms. In the first month of 2019 alone, Google accounted for more than 78% of all global desktop and mobile search traffic.

How to increase traffic

Quality is important

Producing longer, high-quality content is one of the best ways to boost your SEO rankings. There are a few reasons. First, longer content with more keywords will rank for in search, but keywords are only one aspect of how SEO works. Content that provides value will increase the time readers spend on your site. Search engines like Google view longer time on page as an indication that readers find value in your content.
If Google’s algorithms predict that readers will appreciate your content, Google will rank your content higher. David Sayce, digital marketing consultant and director of Paper Gecko believes, “Quality will continue to be a factor with speed and security continuing to be key. Old sites that may not have been updated for a while will continue to be affected. ”

Stick with it

SEO traffic builds over time. You can’t expect to be a viral sensation in the first place. Achieving high search engine rankings is not overnight, but with effort, you can strengthen your position over time.

Understanding Google RankBrain

As mentioned before, Google is the main search engine that you should aim to rank high on. Back in 2015, Google confirmed the existence of RankBrain, a component of Google’s core search algorithm. It uses machine learning to determine the best match for any search engine query. RankBrain’s goal is to understand the true intent of a search.
Gary Illyes, Webmaster Trends Analyst at Google, shed more light on this topic in a recent Reddit AMA. According to Illyes, RankBrain uses search data to predict what someone might click on when searching for something that hasn’t been typed into Google before. Understanding how search engines rank content will help you optimize your content for SEO.

Optimize Product Description

High-quality blog posts help increase SEO traffic, but there are other ways as well. If you’re looking to sell a product, don’t underestimate the power of a strong product description.
When writing product copy, try to impress both consumers and search engine algorithms. Product copy should be informative and include the necessary keywords, but avoid “keyword stuffing”. Google warns against keyword stuffing, which it defines as “the practice of loading a web page with keywords or numbers in an attempt to manipulate a site’s ranking in Google’s search results”.
To stay in Google’s favor, avoid adding too many keywords to your text. Google prose searches are not “natural” due to too many keywords being included in the web copy. You want your product descriptions to be unique so that they rank better in search and attract customers. While you should aim to match keywords, don’t overdo them.

Associated

One way Google determines if your site deserves a high ranking is through the use of “backlinks”. A backlink is a link that refers to clicks to your content found on sites that are not your own. For example, if a popular restaurant review site mentioned your pizzeria and they linked to your menu, that would be a high-quality link. Quality backlinks help build authority and credibility for your website in the eyes of search algorithms.
In particular, Google considers both the quantity and quality of backlinks when determining a site’s authority. You will have to be creative to get quality backlinks. Public relations efforts can help you obtain earned media coverage — that is, newspaper editorials. Or you can share your expertise as a guest blogger on another site.
The best way to gain backlinks for your business will vary, but it often requires you to put in effort.

How to land sell

Create a strategic landing page

Once you’ve attracted users to your site, your job isn’t done yet. 68 percent of B2B businesses use strategic landing pages to get leads. Not all SEO leads will convert into paying customers on your homepage, so it’s important that you optimize every page of your site to generate customers. potential. Creating authoritative and valuable content is just one way that you can gain leads from SEO results.
According to Accenture, most B2B buyers complete 57% of the buying process before they even meet a sales rep. Lead leads or customers to strategic landing pages that can help you land a deal. Having a clearly designed website that allows new users to access your services is key to turning search engine traffic into leads.