How to get to know “Know Your Customer Day” (July 15)
How to get to know “Know Your Customer Day” (July 15)
If increasing customer loyalty is one of your business goals in 2021, mark “Know Your Customer Day” on your calendar immediately-quarters held on the third Thursday of January, April, July, and October Activity. The next “Know Your Customer” day this year is July 15. Think of it as an opportunity to improve customer relationships, by adding names on faces and knowing exactly how your customers love your business and the added services and/or features may benefit them and love it more.
Knowing your customers is more than just knowing their demographics, even their names. It may be more actionable for your business to understand what their pain points are, what problems they are trying to solve, what they expect, and even what their complaints are (about your business, especially your competitors) sex.
Understand how (and why) your customer day started?
The exact origin of the customer-centric holiday is not yet clear, but some sources trace it back to the early days of the e-commerce boom, when physical institutions needed to find a way to avoid losing their business to online retailers.Although the landscape of the retail and service industries has changed since then (especially in the past year), the principles that guided the creation arrive Know your customer day Still applies.In other words, the importance of two-way communication between customers and enterprises-according to Microsoft’s 2017 Global Customer Service State Report, 78% of respondents across the country are optimistic about companies that solicit and respond to customer feedback. Tangible results? Since the customer relationship is prioritized, loyalty to your brand is increased.
Observe and understand your
But, specifically, how do you (on January 21 and beyond) get to know your customers better? This is a Know Your Customers List, which contains five measures to help establish and cultivate positive customer relationships.
1. Ask the customer to complete a digital survey/questionnaire. arrive Know your customer day This is a great opportunity to solicit the above feedback. Then, use the information you get to better meet their needs. If you already have a database of customer email addresses, then you are one step ahead. You can also post a link to your social media page or tell them about the investigation when they visit your institution in person. Good exploratory questions include:
- How did you hear about us?
- What is the most important thing to you about the products or services we provide?
- How often do you purchase our products and/or services?
- How satisfied are you with our policies and procedures?
To go further, consider what Franz calls a journey map activity, in which you collect information from the customer about the “journey” that ultimately led to the purchase (if possible, she likes to do it in person, but the journey map can also be digital Way or remotely).
2. Talk to them. Even if you cannot interact with customers face to face, conversations are still possible. Customers like replies to social media posts and email messages. If your business is currently open to the public, please spend some more time on January 21st to have a real understanding of you conversation (Franz calls it “data collection breadcrumbs”). Once you understand things like where they live, what they do for a living, how many children or pets they have, and what they like to entertain, you can create customer profiles-these profiles will enable you to provide more A personalized experience for everyone (for example, when you receive a product they like, you will know to call them). If your door is closed, don’t worry—social media is also a great information gathering tool (many customers like to reply to curious posts from business owners).
Interacting with customers through dialogue is also an effective way Manage customer payment delays and other issuesCustomers you are familiar with may be more likely to answer your inquiries about payment-related questions.
3. Organize gifts activities. Usually, the mere chance of receiving a gift is enough to attract someone. Let them know how grateful you are for their loyalty by giving away a coveted product or service, or by offering stolen bags to the first 50 people who enter your institution, or return to anyone in the survey above. If your door is closed due to Covid-19 restrictions, please consider giving away on social media.
4. Hold customer appreciation activities. Invite customers to stop at a designated time for refreshments, special discounts, prizes and small talk (essentially hosting a party for them). If indoor events are prohibited, you can even hold events outdoors.
5. Thank them. What if live events, gifts or surveys are not currently feasible? Nothing is more competent than a real “thank you” when it comes to establishing communication channels with customers. Consider sending a card or email, or even pick up the phone and say “we thank you for your business” and let them know that you welcome feedback and conversations.
Put your plan into action
Knowing your customers and showing that you care about their value may require some modest investment to cover events, promotions, and gifts. If you don’t have a direct budget for such initiatives, Fundbox credit limit Allows you to quickly obtain the short-term cash needed to achieve these goals.