BIG NEWS: Prudential Vietnam and MSB extend and expand successful bancassurance partnership

, BIG NEWS: Prudential Vietnam and MSB extend and expand successful bancassurance partnership

Prudential Vietnam Assurance Private Limited (‘Prudential Vietnam’), a subsidiary of Prudential plc, and Vietnam Maritime Commercial Joint Stock Bank (‘MSB’) have renewed their strategic bancassurance partnership for a 15-year term. The new agreement significantly expands the geographical scope to include North Vietnam, where MSB is headquartered. With this expansion, Prudential Vietnam will become MSB’s single partner nationwide.

Related: Prudential Vietnam inks exclusive bancassurance partnership with SeABank

Prudential Vietnam is a leading life insurance company with over 1.6 million customers and a footprint of over 350 sales offices across 63 provinces. MSB is a fast-growing bank with 62 branches and 201 transaction offices in 51 cities/ provinces in Vietnam; as at end-December 2020, MSB had more than 2.36 million retail customers and 57,000 corporate clients. Prudential and MSB have been collaborating since 2013 and have built a highly successful bancassurance partnership which delivered a 34 per cent compound annual growth rate in APE between 2014 and 2020.

The expanded partnership reinforces Prudential Vietnam’s strong presence in bancassurance, the fastest growing channel in Vietnam, which accounted for 30 per cent of the overall market in 2020 compared to 13 per cent in 20171. Prudential Vietnam is the leader in bancassurance in Vietnam with more than a 20 per cent share of new business from this channel1, reflecting its strong product proposition, relationships and customer service capabilities. The expanded alliance is also strongly aligned with MSB’s own aspiration of being a partner in its customers’ lives, by providing a suite of world-class insurance solutions and advanced digital services.

Also read: MSB officially listed nearly 1,175 billion shares on HOSE

Vietnam’s life insurance sector has significant growth potential with insurance penetration of only 1.6 per cent2 as well as a sizeable health protection gap of US$36 billion3. Despite the disruptions caused by the Covid-19 global pandemic, Vietnam’s economy grew 2.9 per cent last year and is forecast to grow 7 per cent per annum over the next five years4. This positive macroeconomic outlook will underpin strong demand for life, health and savings solutions.

Under the renewed partnership, Prudential Vietnam and MSB will expand into new segments, including digital, to deliver holistic protection solutions to customers. With a digital-focused approach that is aligned with MSB’s, Prudential Vietnam plans to leverage existing digital tools, such as its artificial intelligence-powered application Pulse by Prudential, to seize further growth opportunities for the partnership.


(vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display(“vi_682621617”) })
  1. Vietnam Actuarial Working Group
  2. Swiss Re, 2019
  3. Swiss Re
  4. Centre for Economics and Business Research

Mr Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, ‘Vietnam is an important market and source of growth for Prudential. The renewal and expansion of our long-term partnership with MSB represents a tremendous opportunity for Prudential to build on its strong presence in the market. It is a clear demonstration of our commitment to serving MSB’s customers, helping them get the most out of life with our leading suite of health and wealth solutions.’

Mr Phuong Tien Minh, Chief Executive Officer of Prudential Vietnam, said, ‘Prudential Vietnam has built a highly-effective bancassurance partnership with MSB since 2013. We are delighted to be taking the partnership to the next level as we deliver our innovative offerings to MSB’s customers through existing as well as new channels, including digital. We look forward to continuing our strong relationship with MSB for another 15 years.’

READ MORE:  Cryptocurrency market capitalization hits $2 trillion again as Bitcoin surges again

Mr Nguyen Hoang Linh, Chief Executive Officer of MSB, said, ‘We have enjoyed a very successful partnership with Prudential Vietnam and this reinforced our decision to extend the partnership and expand its scope to cover all of Vietnam. Together with Prudential Vietnam, we will remain focused on providing best-in-class financial and investment solutions to consumers across the country, helping them fulfil their evolving needs and providing them with a secure future.’

About Vietnam Maritime Commercial Joint Stock Bank (MSB)

MSB was established in 1991, with headquarter in Hanoi, Vietnam. In our 30-year journey, MSB has consistently pursued an ultimate vision – ‘Becoming a bank which everyone wants to join and nobody wants to leave’, and been driven by a mission – ‘For a more convenient and comfortable life’ of our clients, employees, shareholders and community. MSB has 62 branches and 201 transaction offices in 51 cities/ provinces in Vietnam; as at end-December 2020, the bank had more than 2.36 million retail customers and 57,000 corporate clients. MSB has relentlessly invested in the upgrade of technology platform, improved product, and service quality based on understanding customer’s demands; developed of human resources, created a professional and high-performance working environment and especially focused on the formulation of an international standard-based bank and risk governance model to ensure sound and sustainable growth. Continuously in 2017, 2019 and 2020, MSB was honored ‘Best Bank in Vietnam’ by Global Finance. MSB has recently awarded ‘Best Trade Finance Bank Vietnam 2020’ by International Finance.

(vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display(“vi_682621617”) })
About Prudential Vietnam

Prudential Vietnam is a subsidiary of Prudential plc, an Asia-led portfolio of businesses focused on structural growth markets. It has operated in Vietnam for over 20 years and is focused on expanding the life insurance market and changing people’s perception of insurance. As of 31 December 2020, Prudential Vietnam had over 223,000 financial consultants, over 350 sales offices, as well as a nationwide network of partnerships with eight reputable banks to serve over 1.6 million customers. Prudential Vietnam is also a pioneer in applying modern technology to simplify their processes and enhance the customer experience, as well as support the community on their health journey in Vietnam. With a new brand commitment ‘Listening. Understanding. Delivering.’, Prudential Vietnam reaffirms its commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs for a healthier and wealthier life, while making engagement easier for today’s digital-savvy customers.

READ MORE:  Why IMF forecasts Vietnam to be one of the nations with highest GDP growth in 2020?
About Prudential plc

Prudential plc is an Asia-led portfolio of businesses focused on structural growth markets. The business helps people get the most out of life through life and health insurance, and retirement and asset management solutions. Prudential plc has 20 million customers and is listed on stock exchanges in London, Hong Kong, Singapore and New York. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Source: Prudential PLC , read original press release here


(vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display(“vi_682621617”) })

Prudential plc published this content on 03 March 2021 and is solely responsible for the information contained therein

__ATA.cmd.push(function() {
id: ‘atatags-1882726251-603f8576d2bef’,
location: 120,
formFactor: ‘001’,
label: {
text: ‘Advertisements’,
creative: {
reportAd: {
text: ‘Report this ad’,
privacySettings: {
text: ‘Privacy settings’,

News related