A marketing agency’s secret to helping previously underserved customers

Business credit line comparison matrix chart, comparing Fundbox, Kabbage, OnDeck and BlueVine

A marketing agency’s secret to helping previously underserved customers

Every organization can benefit from excellent marketing services, but some very valuable organizations do not always have a way. As the founder of online marketing and SEO agency Strider, Ryan Freeman knows that stable cash flow is critical to the success of his business.However, as a major service to non-profit organizations and Seasonal business, Managing your own cash flow is an ongoing challenge.

“[Our clients] There are flush seasons and thin seasons. This means that invoices are not always paid on time,” Ryan said. In order to maintain operations without imposing strict payment terms on customers, Ryan needed a flexible credit solution, so he turned to Fundbox. This is how we provide Helping.

Support cash-constrained customers

Strider is an online marketing agency that works with small businesses and charitable organizations to manage their websites, increase audiences, and develop effective marketing strategies. Strider provides web design, search engine optimization, online advertising and social media marketing services to clients in the United States, Canada, the United Kingdom, the Caribbean, South America and Australia.

Their goal is to help small businesses and organizations that may not be able to afford a full-time internal marketing or network management team to fill the marketing gap. Most of Strider’s teams are current or former small business owners, so they understand the unique pain points and cash flow constraints that customers face.

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“If the customer takes a period of time to pay us, it will limit our ability to pay for what needs to be done. Things like staffing and investment in development and resources,” said Ryan.

The reduced cash flow caused by delayed payments limits the number of additional projects and new customers that the team can easily accept. “We will have to give up some opportunities,” Ryan said. “Because if there is an opportunity that requires a financial commitment, and I am not sure whether a stable customer payment will cover the commitment, then we need to ignore it or limit our development or internal investment every month.”

Therefore, Strider’s growth and revenue potential is limited.Ensure they can continue to pay for operating expenses and To invest in long-term growth, they need fast and flexible short-term funding without incurring long-term debt.

Credit line to rescue

Ryan learned about Fundbox through the integration of partners with their accounting software QuickBooks. Out of curiosity about how Fundbox can help his institution achieve better cash flow stability, Ryan decided to apply for a Fundbox business credit line.

“I signed up right away because it seemed like a good idea. The approval process is very simple,” Ryan said.

Ryan found that the whole process was simple and seamless. Once Strider is approved, Fundbox has access to pending invoices. “The system immediately began to withdraw our existing invoices, giving us the option to withdraw funds from these invoices. The repayment terms are very clear and easy to understand, and the direct deposit funds in our prepayment will arrive the next day,” Ruian said. “Even if there is an urgent need, you can ensure that these funds will arrive in time.”

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Fundbox helps remove traditional commercial financing barriers, such as strict application procedures and long waiting times. With the Fundbox credit line, you can make a credit decision within a few minutes and get funds as quickly as possible on the next business day.

Credit helps cover investments in business growth

Strider has used Fundbox for more than six years. During this time, they expanded their services, expanded their customer base, and took on more work.

With stable cash flow, Ryan and his team are able to execute projects that require larger budgets. “As new opportunities emerge, we can deal with them more confidently because we know that we have the bandwidth and stable cash flow needed to increase the level of staffing,” he said.

They hired a full-time project manager and business development director, and provided additional support in the form of contractors. “More efficient project management translates into faster projects and happier customers, thus providing a better all-round experience for everyone,” Ruian said.

The cooperation with Fundbox has had a positive ripple effect. Ryan pointed out that stable operations can help simplify administrative work and reduce management costs, allowing Strider employees to free up time to concentrate on serving customers. “for [our] For smaller customers, whenever they conduct a new marketing campaign, they will face greater risks,” Ryan said. “We want to make sure that we can provide the best value by understanding that we are already living in that area. “

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