In today’s design world, only certain companies can guarantee the quality of their services and the professionalism of teams. The need for 3D design and rendering is growing because clients understand the importance of quality presentation and visualization of living space projects, socially responsible or commercial ones.
Every project requires professional artists, developers, and programmers, and interest in this profession is constantly increasing. Freelance artists are growing at every turn, and there are a lot of risks when a client hires unverified artists instead of professional companies.
To avoid risks, here are some guidelines on identifying a reliable company and the benefits of hiring specialized architectural rendering teams.
- 1 1. Knowledge and experience
- 2 2. Proficiency with different rendering tools
- 3 3. Extensive specialization
- 4 4. Exceptional communication skills
- 5 5. Knowledge to recognize design flaws
- 6 6. Shorter deadlines
- 7 7. Potential exposure of your project
- 8 8. Artistic touch
- 9 9. A perfect concept for your property
- 10 Conclusion
1. Knowledge and experience
Being a professional architecture render artist means that someone has invested years of work and training to be in their current position. We are talking about artists, programmers, developers who have been educated in this direction for years and have developed their skills to offer quality, uniqueness, and innovations.
The path of improvement has no end, and every experience counts. Every education, seminar, course, training, mastering new skills, following trends, and adapting knowledge to new projects – all this makes a professional rendering artist career.
As trends in technology and rendering tools change rapidly, every artist must keep up with innovations and technological achievements to offer their clients the most modern, efficient, and high-quality rendering solutions.
New challenges in architecture require new approaches and experiences. Some projects will implicate the use of already acquired knowledge, but others require thinking out of the box. That’s why artists are constantly improving their knowledge and level-up skills to keep up with the market and clients’ ideas.
2. Proficiency with different rendering tools
Professional architecture rendering companies consist of professionals who function through the division of tasks according to their skills. Every artist is educated and experienced in all phases of the rendering process and has mastered the tools to handle the complete process of creating an architecture render. The rendering process involves several actions such as:
- Using materials
- Editing photographs
- Creating atmosphere
All these parts of the rendering process require knowledge and usage of various tools, programs, and software. From the first sketch to a full architectural render presentation, you must follow all the steps in detail to deliver a clear picture of the project.
In some companies, one artist handles several rendering phases, and in others, each artist is in charge of one phase. Of course, all the phases are connected, and the team works together to follow all the steps to the final presentation.
3. Extensive specialization
Professional rendering companies have teams of artists who constantly sharpen specific skills or specialize in particular architectural rendering styles and concepts. Companies contribute to the development of their artists by providing various additional educations and spaces where the artist can develop in the direction that interests him most.
That’s how companies grow – the quality of their services grow, as well as their productivity. Artists are more motivated and satisfied when companies recognize their quality, and clients have a much greater choice of different rendering approaches.
Some artists specialize in one type of rendering style and develop them to perfection, while others successfully build their unique style.
By experimenting, combining, and testing various solutions, some artists come up with innovative ways of rendering designs, which brings a great reputation to companies aiming to offer something new to their customers. Clients enjoy these benefits and have at their disposal different types of artists who are masters of different styles.
That way, by hiring architectural rendering services, clients have the opportunity to choose an artist whose work is closest to the concept they have in their minds and desires.
4. Exceptional communication skills
As in any industry, to meet customer needs, a company must actively listen to the wishes and needs of customers. That’s why proper communication with the client is the most important stage when starting the project.
People are different – they all have their ideas and expect the company to fully understand what they need. Sometimes they can express ideas without any problems, but sometimes they aren’t sure in which direction to go.
They often have some ideas, but some of them can’t apply to the projects they are involved in. Here, artists need to respond to challenges, brainstorm all the options, and present a project that is closest to the concept the client prefers.
The quality of the rendering team is reflected in the handling of such clients and finding the best ways for explaining to them about project development. Why and how must some phases occur, what are the priorities, and what’s the most efficient way to do things?
Often the opinions of the artist and the client differ, so the company’s professionalism is also reflected in finding an environment where everyone can take all these ideas into account.
Both sides have to find a safe space to present ideas, be heard, and acknowledge each other’s suggestions. The creative team will have several meetings with the client to discuss the details and present the project plans more times while it is being built until they reach the most concrete solution. In this process, consulting with the client is the basis for the project.
Sometimes the client has ideas that conflict with the artist’s style, so it is very important here that both parties are heard to be satisfied and create the most suitable solution.
5. Knowledge to recognize design flaws
3D rendering professionals have an eye for design and can give clients different solutions and perspectives. They can create renders to match clients’ needs and are also prepared to identify any project flaws and shortcomings that may occur and need to be corrected.
Often clients are not aware that you can’t fully apply some proposals to the project, and some phases need to be changed, adapted, or excluded.
Clients need to know that professionals have a better understanding of what shortcomings may be and how to correct them. Rendering artists have to be able to determine whether a project has a soul and whether it is in line with the needs and personality of the client.
It’s not enough to just make the visualization exactly according to the client’s guidelines, but they need to show a design that suits the client and can identify and feel comfortable.
Also, the point is to see the shortcomings of the project and immediately offer more efficient solutions. The client will appreciate it more if the team gives him more suggestions and creative solutions for improvement.
6. Shorter deadlines
When you hire lesser-known and cheaper companies or freelancers for architecture rendering services, there is always the possibility of delaying the project and breaking deadlines. With proven and reliable companies, the risks of delays are minimized, and you can leave the job to professionals without stress. They know all the phases of a project and the duration of each one.
By monitoring and coordinating, the teams determine the duration in advance and stick to it, and you can have an insight into the progress of the project, the remaining stages at any time.
Professional companies will always give you shorter deadlines because the team knows exactly who is in charge of what, what can go wrong, and how long it takes to correct mistakes if they happen. Each team member manages time for their tasks and coordinates the duration of the project. That way, you avoid stress and lack of information, which can happen with less experienced teams.
You may sometimes think that it’s more efficient to pay for rendering services cheaper and that the job will still be. True, but cheaper companies and artists have less experience coordinating time, risk, and deadlines.
You will get your design but with a big delay and many shortcomings, and you’ll still have to hire a team for all the corrections that can cost you a fortune in the end.
7. Potential exposure of your project
The advantage of professional companies is that, in addition to teams of artists, they have teams who determine the potential project risks. They all work together and collaborate on all the possible issues, which is very important on projects such as buildings, hotels, large complexes, houses, commercial spaces.
The client expects the team to visualize the project perfectly tailored to his ideas, but the project is not just the ultimate 3D render. During the process, professional artists can see the problems in architectural terms, bigger and smaller risks.
In such cases, companies also bear the consequences of failure, so it’s in their interest to eliminate even the smallest risks, so their reputation doesn’t go down the drain. They must justify reputation by hiring the best teams to create, monitor, test, and evaluate all phases. Detection of potential risks is the most valuable because the team and client can react promptly if it comes to that.
8. Artistic touch
The skill of professional 3D artists is reflected not only in the knowledge of rendering tools and software but also in the understanding of different artistic directions and concepts. First of all, they are digital artists and designers who understand the concepts of an architectural project.
They must know architecture history and different kinds of art as well. They are familiar with drawing, color spectrum, editing, and creating an appropriate atmosphere in paintings. 3D artists understand shadows, the movement of light, changes in the sun during the day, and changes in lighting during different seasons.
They can present any scene that the client imagines, as realistically as if it’s a real-life situation. That’s why there are so many details in 3D rendering that must look natural, so the client can identify and understand the visualization.
In 3D rendering, hyperrealistic styles are most often used, where the presentation must be natural and as close as possible to real life. In addition, the artist must pay attention to detail and artistic impression.
Clients sometimes have unusual and unique desires in design, and a great 3D artist has to keep up with demanding clients as well. Understanding art and styles in architecture while following market trends and client wishes is a characteristic of a professional artist. He combines all these elements and gives a unique and quality design.
9. A perfect concept for your property
Rendering projects bring a lot of challenges, especially when it comes to living spaces. The client strives to incorporate into the projects many features that will make his life easier and comfortable to live according to his daily, business, or family habits – he strives to have a comfy and homey feeling in his space.
The artist will recognize everything important to the client that his living space contains and offer him a project which suits his lifestyle.
The client’s property must be fully adapted to his style, affinities, and way of life. He must feel the belonging, comfort, and pleasantness of the future space presented to him through 3D visualization.
The design must tell a story that the client identifies with, and 3D companies achieve this by having professionals who hear the client’s needs and prioritize them at every stage of the project.
There will always be clients who don’t understand how professional rendering companies operate and who want the same services for less money. There are also clients who don’t appreciate the company’s efforts to better meet their needs.
These are all challenges that rendering service companies face daily. One thing is clear; professional companies provide a stress-free environment, meet deadlines, have honest and open communication with clients, and deal with design flaws and risks.
It’s up to the trustful company to transparently and clearly explain to the client what their advantages are and what the client gets if he hires them. Not all clients are for every company, and that’s also fine.
Well-known companies build a reputation on clients who recognize the quality of work.