It is needless to say that the world is becoming more digital with every ticking second.
More than half of the world’s population is either on one social media platform or the other and about 80% of the world’s population goes online every day. That being said, it is only necessary to have an online presence especially if you own a business that is supposed to serve a diverse community. Having a website is one thing but putting yourself out there for people to easily find you even if they were not looking for you is another task entirely which is not as easy as it seems. Here are some ways to boost your website’s visibility.
Target your website pages for keywords
That you have a great website doesn’t mean that searches on google would pick you out. Your site has to be relevant and well-suited for specific searches. To boost your visibility, you need to be able to write keyword-relevant ads with high-quality scores. Considering your on-page SEO is also important.
Start a blog and publicize your website on it
Starting a blog is another way to make your website visible. There are so many things you can put in place to make your blog successful and an interesting place for people to always visit. Bloggers usually set up their sites to share pieces of information about their business and services but they also use the medium to discuss some interesting topics of national or international concern. They also use the platform to share some interesting news, especially breaking news. It is a great way of creating a personality for one’s business and making your company more credible and approachable.
Most people who visit blogs do that for the news and other interesting topics on entertainment, lifestyle, fashion, and sports. Since several people visit blogs for interesting news rather than a business website, you can use this medium to make your business website more popular by making references to it. You can talk about some topics relating to your business or within your business’s niche and let the readers know that they can get more information from a link which you will include with the write-up. This should be your website’s link.
Identify your website with online directories
Apart from getting your website noticed on google, you can also get it noticeable on some other online outlets. The more directories you link up your website with, the more you are likely to be noticed. Some of the channels to get listed on include: Yelp, Manta, CitySearch, and LinkedIn just to mention a few.
Reach out to websites that are already popular on Google
Starting a blog to make references to your website may not turn out the way you might want it but there is an alternative. You can reach out to bloggers or other influencers with relevance in your industry that has captured a significant audience and ask to feature in their reviews or social media posts. You can even offer to write a post or more on their blog for free with a link to your website. This will make you more visible.
Run a Google ads campaign
Search ads that are paid may be pricey but they can do very good justice to boosting a website’s visibility. So, advertising on Google is one of the proven ways to put your brand out there and invite the necessary traffic. Even if it doesn’t take you to the top of searches, it will give you more coverage. This coverage may be all you need to get yourself started and even if you do not get what you want yet, you can still buy more advertisements. It will cost you, yes but wait till you start reaping the benefits and other people would have to pay you to advertise on your site.
Post to social media
One of the easiest and cheap ways of boosting your website’s visibility is by posting actively on the social media accounts of your business. You can enlighten your followers with helpful how-tos and guides relating to what your website is about. Putting up other interesting content to make your brand more popular is also a good way of becoming more visible.
Upload high definition pictures of your business on Google images
Another way of boosting your website’s visibility is by optimizing top-quality pictures of your products and services on Google images. You would be surprised at the number of people that visit Google images every day. To achieve this faster, hire and work with SEO consultants. Working with an SEO consultant avails you the opportunity to have a professional attend to all your questions. Unlike SEO agencies, some of them are freelancers and will concentrate all their efforts and time to help boost your online visibility.
Make your website mobile-friendly
It is no longer news that most of the people that surf the internet do that from their hand-held devices. You will be shooting yourself in the leg if your website isn’t friends with those who do not use a computer system for most online activities. There are people worldwide who could go online at least once every day for a whole year and won’t use a laptop or desktop. So if you wish to boost your website’s visibility, you need to make your website mobile-friendly.
Everyone who owns a website wants it to be successful. By successful, it means fulfilling the purpose for which it was built and that is to reach out to online visitors. It could be discouraging if you and only a few of your friends visit a website you created. If you have that problem, you should consider these easy steps to boost your website’s visibility. You will be glad you did.