5 ways to scale your clothing business in 2019
5 ways to scale your clothing business in 2019
The apparel industry is booming, with reports that worldwide sales are expected to hit $7.40 billion in 2022.
If you run an apparel business, that means now could be the perfect time to start planning to scale your business in 2019 to make the most of this positive trend. this pole. If you don’t scale, you’ll miss out on exciting investment opportunities and you won’t be able to add more skilled employees to your workforce.
In this article, we’ll look at how to get out of the pack and grow your apparel business in the coming year.
1. Provide top-notch user experience to customers
More and more sales are coming from online channels. There is no denying that the e-commerce sector has experienced explosive growth over the past few years.
For you as a business owner, this means you need to focus on your website.
It is important to create a website that provides an exceptional user experience for your customers. To achieve this, you should look at your competitors to see how they present your website. You should also think about doing split tests to gauge what kind of elements your customers respond better to, and overall, you need to do heavy market research.
It is important to optimize your website for both desktop and mobile. Mobile ready is key in an age where more and more of us are researching and making purchases using our mobile devices.
For mobile users behave differently From desktop users, you need to understand consumer behavior across different devices so you can present your website and content in a timely manner. This means testing your site speed, as well as optimizing key elements, such as headlines and calls to action (CTA) so they resonate with the right type of audience.
Make sure your website is easy to use and navigate. Good customer experience is central to ecommerce success, and your website needs to be well presented, responsive, and usable.
(To learn more about creating a mobile-optimized website for your business, start here.)
2. Create a multi-channel experience
In 2019 and beyond, your customers will expect a more convenient and seamless omnichannel shopping process than ever before. They’re used to researching and buying across several devices, and to keep the momentum going, you need to make it easy for them to buy whenever they want, wherever they want.
This is what point of sale (POS) readers do. Whether you’re selling remotely or in person, a POS card reader makes the checkout process more intuitive and efficient. That’s exactly what your customers want. You will never have to worry about accidentally running out of stock as the POS machine can sync your inventory between your physical location and the eCommerce store. Instead of having to manually enter each sale made, the backend is updated automatically. This process streamlines your business operations.
Not just this, but a POS card reader — such as this one from Shopify—Store customer data, such as their purchase history. This allows you to make their future shopping experience with you more personalized, which is another thing they want more of in 2019.
3. Safe Trade Credit
Trade credit remains the largest source of short-term business credit in the world.
It allows business owners to get the supplies and inventory they need now – and then pay for them later. It saves owners from having to dip their hands into personal credit and can help apparel brands scale their businesses faster by increasing sales and facilitating growth.
As long as you have a solid business credit score to your name, securing trade credit should be a simple enough process. It can be much easier than securing funding from another source, such as a large bank. You pay back over time, usually between 30 and 120 days depending on your credit agreement.
See our official report to learn how leading and growing apparel brands succeed with commercial credit.
4. Invest in tools
Investing in tools to scale your apparel business is essential in 2019, especially if you’re selling your products online. In e-commerce, with competitors like Amazon, you have to be ready to deploy modern technologies that work well together to help your business scale.
Manually processing payments, for example, is time consuming, unreliable, and will expose your business to future-minded competitors. Automation across many areas of your business is important because it will save you money, time and effort.
Consider investing in tools like MailChimp and Hootsuite to support your marketing efforts and lead generation campaigns. Use a tool like Zendesk or FreshDesk to improve your customer support. Try an inventory management tool that you don’t run the risk of being overloaded or out of stock.
Don’t shy away from modern technologies, but work with them to make your company more efficient. After all, that’s why they’re here.
5. Do an SEO check
It doesn’t matter how beautiful your website is, if you don’t do an SEO campaign it won’t rank and therefore won’t show up in the search results.
While it is possible to get a lot of traffic from social media, more search engines have better quality because customers actually have intent every time they do a search. And it could be an intention to buy.
To ensure that your SEO game is working, do an SEO audit at the beginning of each quarter. Here is an in-depth resource that explains what you need to do. The good news is that an SEO audit doesn’t have to take too long, but it will help you optimize your site for keywords, content, and usability so you attract the right traffic. than to his page; this will help you to scale.
Here are 5 ways to scale your apparel business in 2019. It all starts with a stable, mobile-friendly, easy-to-use and properly optimized website. way. Then consider making the checkout process easier than ever with a POS card reader and securing credit will allow you to invest in more tools that allow you to scale.