5 ways to improve customer experience

Independence Day has received much attention, but there is another July celebration that is memorable—especially if you are a small business owner who wants to build strong relationships with loyal customers.

We are talking about Know your customer day, Quarterly events recognized on the 15thday Every year in January, April, July and October. Think of it as an opportunity to not only better understand your customers, but also to consider how to improve the overall customer service experience. result? How does the development of repeat business and a strong customer base sound (Because the data suggests that this will be the result)?

There are several ways you can enhance the customer experience on “Know Your Customer Day” and all subsequent days (the ultimate goal is to win new customers and strengthen relationships with existing customers).

Have a strategy for free consultation

In service-based companies, free consultation sometimes seems to be the standard for courses. Unfortunately, free consultations often fail to convert potential customers into customers, because these consultations are nothing more than undisguised sales. If you run a small business known for providing free consultations, such as hair salons, personal training studios, photography companies, or tax preparation companies, and you choose to provide these services, Make sure you conduct each consultation in a way that allows potential customers to have a positive impression of your businessOne way is to focus on understanding the customer during the consultation, rather than just telling them all the goods and services you must provide. This way, potential customers will know that you are truly committed to meeting their needs, not just letting them use a credit card.

Keep customers in the loop

Are you changing your working hours? Reassess your COVID-19 agreement? Cancel or add service? This is of course your prerogative as a business owner, but you need to make sure that your customers (and potential customers) know what’s going on so they won’t be caught off guard. Imagine how frustrated they will be when they show up at your door and find that the place is locked (on your usual day of business).

However, this doesn’t have to happen—by letting people know about your working hours, policies, procedures, and simple actions of your products, the customer experience will be greatly enhanced. All you have to do is to log into your website regularly to update relevant information, edit your business list on Google, post updates on social media, distribute information to customers via email, etc. Your time investment is small, but the rewards are huge because you are eliminating the risk of losing potential customers because they receive outdated information about your business.

Listen to feedback from new and loyal customers

Soliciting feedback is the first step-you can do this in a variety of ways, such as surveys, questionnaires, or directly asking about their experiences-but the important part is to really take the feedback at heart. For example, if someone is concerned about a problem with customer service, make sure that the customer knows that you are committed to getting it right. If the customer survey you send out reveals a pattern of employee behavior that needs to be addressed, please address it. If your online comments are inadequate, please investigate and make changes as needed. Most importantly, thank your customers for sharing their thoughts with you and letting them know that their voices have been heard.

Positive feedback is also worthy of recognition. First of all, when a customer gives you a five-star rating, it never hurts to say “thank you”. Also, keep in mind that if customers say they appreciate something, they may want more of the same thing. No matter what it is, continue to provide it to them, and their customer experience will definitely be improved.

Provide rewards for loyal customers

Mature large companies usually have the resources to build attractive loyalty programs, and statistics show that customers like them—according to 2020 Bond Brand Loyalty Report, 78% of respondents stated that they are more likely to continue to do business with a brand with a loyalty or reward program (72% are more likely to recommend a brand with a loyalty program to a friend).

Small business owners can also participate. Even if your resources do not allow you to put all the fancy multi-level plans together, you can still reward loyal customers in other ways. Simple incentives such as gifts, premiums, discounts and special insider trading can greatly help strengthen customer relationships with loyal customers.

Follow social media analysis

If you choose to use social media to interact with current and potential customers (data suggests that this is a good idea, Especially if you are targeting millennials and Generation Z), it is important and beneficial to post regularly and understand the ins and outs of each platform, but don’t stop there.

All major social media platforms, from Instagram and Facebook to TikTok, YouTube, LinkedIn and Snapchat, provide usage analysis for small business owners. In order to really understand your customers (and grow your business, start), consider taking the time to research these analyses-they provide valuable details about social media audience demographics, as well as information on how certain posts are performing, how many people click Visit your website and more.

Once you have this information, you can use it to more effectively reach the people who are most likely to interact with you on social media. For example, not only can you randomly post updates, but you can also gain insight into the types of posts that are most likely to attract active users and know when these active users log on to your page.As an added benefit, through the elimination process, you will also learn which demographics are no Respond to your social media posts so you can find other ways to get to know them better.

Need more creativity to help you grow your small business and keep your customers coming back again and again?Check Fundbox’s Resource Center Get many useful tips.