5 ways marketing and advertising agencies can now develop

Marketing and advertising agencies are currently in a unique position.Business owners in every industry Spin their products or Online migration-They need smart marketing and advertising strategies to stay relevant.

This is the entry point for your company.You can use the following five strategies to grow your company Marketing or advertising agency.

1. Highlight your core products

Promoting your agency’s core service offerings is a great way to stand out and attract new customers. In addition, narrowing your focus can free you up time to accept more work. After all, when your team does not have to switch strategies for each project, you can tighten the workflow and reuse the same measurement methods.

To determine the strengths of your institution, first look at your investment portfolio, project analysis, and financial status. Which service accounts for most of your work? Which one generates the most revenue? In which vertical areas do you have the most experience and success?

Once you have determined your expertise-whether it is Search Engine Optimization, Video marketing or brand promotion-try to promote it. You can:

• Redesign the login page of your website to show examples of your core service products.
• Add your major to your social media resume and posts.
• Update your company description in local and industry business directories.
• Create digital marketing Promote your core services.
• Add your expertise in Google Ads.

2. Expand your content

The growth of your agency depends on your prioritizing internal marketing and advertising-even if you have a complete client project.

A good starting point is your Content marketing effort. Inventory your website to see what might be missing. For example, if you don’t provide a case study, consider creating a section to highlight the success of your customers and showcase your team’s work. According to B2B marketers surveyed by the Content Marketing Institute, case studies have a high success rate in converting potential customers (second only to face-to-face events) B2B 2020 report.

On the other hand, blog posts are a smart way to build brand awareness and show potential customers that you know what you’re talking about. For example, suppose your target customer is a fitness and nutrition company. You can write a series of posts that address their pain points, discuss fitness and nutrition industry trends, or provide B2C marketing techniques. A creative agency, Masterworks Creative, turned their equestrian hobby experience into the wealth of the horse industry’s niche marketing. Hear their stories on our Fundbox podcast.

3. Productize your service

Turning your organization’s services into products can achieve two goals: 1) It can help you Attract and serve a wider range of customers 2) Provide a source of passive income. In addition, offering products at a lower price than your services is a great way to attract customers with small marketing budgets but who still need expert guidance.

For example, if you specialize in graphic design, you can develop an online course that explains how to create the most eye-catching graphics for each social media platform. If your expertise lies in SEO, consider writing an e-book that shares the secrets to optimizing various types of content—from article titles to social media posts.

4. Improve company efficiency

Simplifying your workflow can give you more time Cultivate potential customers And create proposals, both of which are critical to growth.

To find out where you can improve, look at your agency’s projected and actual project timelines, and then ask your team which tasks or workflow stages they encounter the most difficulties. You may find that you need fewer meetings, more detailed client briefings, better communication between team members, or a completely different project approach.

Consider the following time-saving strategies as part of your plan:

• Outsource content creation to Freelance writer, illustrator or graphic designer.
• Use software to automate tedious tasks or increase productivity. There are some apps that can facilitate project management, help employees keep track of their working hours, and even block your calendar so you can focus on completing important tasks. Schedule weekly team meetings to set goals and measure progress.

5. Invest in thought leadership

Increasing your organization’s thought leader footprint is a long-term investment in your success. Not only will you gain exposure and reach new customers, but you will also make yourself an authority on specific topics.

Once you have chosen someone who represents the brand, look for opportunities to contribute to the topic and the evergreen conversation in a meaningful way. This can include everything from writing a book to leading a meeting group.

Here are some strategies you can try:

• Sign up for newsletters, e.g. Haro or Professor Net Connect with reporters who need marketing and advertising resources.
• Write an article on Medium or LinkedIn.
• Sell ​​to yourself podcast The host is looking for guests.
• Contribute guest blog posts to resource websites or business blogs.
• Register to speak at the online conference.
• Hold real-time webinars.

arrive Grow Your marketing or advertising agency, you must treat your company as your most important customer. Promoting your core services, simplifying workflows, and testing new content can help you find potential customers and stay motivated.

Some of these initiatives may require substantial capital investment. If you are looking for a way to get the funds needed to take advantage of timely opportunities, Credit line from Fundbox Might help. You can make a decision within a few minutes, and if approved, you will get the funds as soon as possible on the next working day.

Fundbox and its affiliates do not provide tax, legal or accounting advice. This material is for reference only and is not intended to be provided and should not be used as a basis for tax, legal or accounting advice. Before conducting any transaction, you should consult your tax, legal and accounting advisors.