5 event marketing strategies to grow your business in 2019

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5 event marketing strategies to grow your business in 2019

You’re creating an event to engage customers, enhance your brand, and make an impact on your community. All of these are achievable – if people come to your event.

Event marketing can be a huge source of profit. The thing is, you’re competing with a lot of other events. In fact, a survey by Eventbrite of 1,200 event professionals across the US and Canada revealed that “increased competition” is the biggest trend affecting event creators today.

So, how can you get people to choose your event? And how can you use that attendance to benefit your business?
Knowing what other event creators are doing with their event marketing helps you evaluate your efforts and focus on the most effective tactics. Here’s more data on how you can use event marketing to grow your business this year.

1. Reach new customers with your event marketing

The number one challenge for event creators right now is reaching new attendees. So where do event marketers find success?

Last year, Facebook and Instagram were the top social platforms for outreach, and that’s probably not going to change anytime soon. The two most effective tactics on those platforms are organic social (53%) and paid advertising (25%).

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These event marketing tactics also work well together. If you publish your event to Facebook, Facebook’s powerful search algorithms will show it to the most geographically relevant users. Amplify this effect by using paid advertising to reach targeted groups of users that match your dream demographic.

2. Connect with your existing customers through events

Events are also meant to connect with existing customers and loyal followers of your brand. Social media is also your key tool here, as it engages your existing community leading up to and following an event. Eg:

  • You post on social media. People learn about your event.
  • They come to your event and have a great time. They post about it on social media.
  • Buzz on a social network that builds beyond your own posts. Your brand momentum soars.

For this reason, nearly half of event creators consider social media marketing to be one of the three most effective marketing tactics they use. Email marketing is another way. Use email not only to announce events but also to engage customers around those events. Send an email to generate interest and track responses.

3. Reach Those Who Can’t Attend

With live video, the events that drive your business go beyond the attendees. You can only reach a certain number of people at the event itself. But with videos playing on Facebook, Instagram and YouTube, that number is limitless. That’s why 40% of brands use live streaming to extend their events beyond actual attendees and deliver their brand message.

Why live? Viewers are 8 times more likely to pay attention to live videos than recorded videos, and videos that reward brands with intent to buy are up 97%. Live streams of your event expose your brand to a much larger audience of potential customers.

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4. Cooperate with other brands for a bigger foothold

Sponsors and brand partners don’t just help you pay the bill for your event. They also amplify your brand.

However, keep in mind that when you link up with another business to host an event, their reputation will reflect your own. For this reason, 29% of event creators struggle with securing the right sponsors. When you introduce your star to another brand, it can affect your business after the day of the event.

Make sure other businesses have the same brand goals and ethos as yours before investing in a relationship. Then make sure they’re attracting their own audience to your event, so you can attract new business.

5. Get to know your target audience better

The people who come to your event give you insight into your customer’s interests and demographics. There are at least three ways to collect customer data from your events:

  • Registration data from your event ticketing software yields valuable information about who your attendees are
  • Customize your event registration forms to ask custom questions you’re curious about
  • Send follow-up surveys to event participants to gather more insights
  • The more information you gather from your attendees, the more you learn about your customers’ habits, needs, and desires.

    Events help build your business in obvious and subtle ways. From attracting new customers to learning more about the ones you already have, there are many advantages to having an event well executed and marketing your event is the way to maximize your return. from events.

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    For more up-to-date benchmarks from the events industry, read Eventbrite’s Pulse Report: Events Industry Trends 2019.

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