4 influential and innovative B2B marketing strategies

You and your team have worked tirelessly for years to develop innovative products or services to meet the needs of other small businesses (in your own specific field and other areas).You have even created and deployedRobust marketing strategy, And is using a large number of proven B2B marketing strategies to seek to turn promising potential customers into loyal customers.

challenge? The competition is fierce, so sticking to basic marketing strategies is not enough.If the goal is to generate more B2B sales between new and existing customers, then it may be time to use some of the creative energy you initially used to revolutionize industry products to take your small business marketing strategy to a new level ( Due to the pandemic, you may be planning Update your overall digital marketing strategy Anyway-so now is the best time to specifically consider B2B marketing).

Your small business can now use the following four innovative B2B marketing strategies to build customer relationships, increase sales, and stand out from the crowd.

Use augmented reality to customize the customer experience

By 2021, as most employees conduct business at home rather than in the office, it will be increasingly difficult to display your product in front of potential customers so that they can see and experience the benefits before buying. The antidote?This is an interactive technology called Augmented Reality.

Unlike virtual reality, which places users in a virtual environment, AR will product inside users surroundings. This allows the user to visualize in detail the appearance/function of the product in their own workspace before they actually make a purchase. For example, imagine a coffee shop owner virtually “trying out” a new espresso machine to determine if it really fits in the allocated space, or a business manager using a multifunction photocopier to do the same thing. If your company provides product customization, AR allows you to make virtual customizations so that customers can see what these customizations look like before making a promise.

An almost A global industry valued at $18 billion (and growing), AR is performed through the camera of a smartphone or tablet, combined with a web browser and special AR software. Disadvantages of AR? Depending on whether you use a DIY application to build AR tools in-house or hire a professional to design custom software, the cost of implementing this technology will vary greatly-so please note that depending on the needs, this may be costly for some small businesses Excessive and expected.

AR is one of them Effective marketing tools for B2C e-commerce companies as well as. If you have ever bought a car online or tried on jeans in a virtual fitting room, you may have already seen it.

Experiment with long-form content

Perhaps you have heard that blog content should be short, powerful, and straightforward.Although this may be correct at some point, research actually shows that long-form content Share three times as many times as short-form content And is More likely to get a first page ranking on Google.

You may ask, what does this have to do with innovation? Despite these statistics, long-form content has not really become popular in the B2B world.As of 2020, only 38% of marketers in the B2B field are using it, According to the Content Marketing Association. If you start incorporating long-form content into your content marketing plan now, you will be in a leading position before it becomes commonplace.

What type of content can be long form?

The main characteristic of long-form content is length. CMI defines it as Any content within the range of 2-3K words (Any content outside this range is considered “extra long”).

Examples of long-form marketing content include:

• Case study
• white paper
• Ebook
• Guide/Tutorial
• Pillar page (in-depth and lengthy, with many links to related content)

Provide real-time personalized service for your website

2020 survey of B2B sales and marketing professionals It is found that more than half of the respondents believe that personalization in marketing will bring about “higher conversion rates.” At the same time, a considerable number of people (42%) said it is difficult to incorporate personalization into their B2B marketing strategies.

If you are in a camp that is difficult to merge, now may be the process of really digging into how to use personalization in your B2B marketing strategy, because according to McKinsey & Company 2019 Report, It is expected that it will become the “main deliverer of marketing success” by 2024.

An innovative way to achieve this goal? Customize your website content for each unique set of visitors by using automated tools, also known as real-time personalization (this is just one of many types of personalization in B2B marketing).

Essentially, through real-time personalization, your website uses IP addresses, locations, and domains to instinctively identify the source of various visitors. Then, it will show these visitors the most relevant text and images (in the form of products, informative blog posts, event announcements, etc.) to their business, while excluding content that is unlikely to interest them.

Although this may sound complicated and expensive, you are lucky-it doesn’t have to be.Many automated personalization tools, such as Google Optimize 360, The price is competitive, and in some cases even free.

Create a podcast

weekly, 68 million Americans listen to podcastsAlthough comedy is the most popular genre (not surprisingly), many people are interested in listening to informative business and educational podcasts hosted and/or created by leaders in their fields.

All these add up to provide you as a small business owner with a huge, potentially game-changing opportunity. On the one hand, while podcasts are definitely becoming more and more popular, the market is far from saturated—especially in niche areas such as B2B (According to a source, in total, only 3% of marketing professionals are podcasting As of March 2020).

The podcast is also:

• Simple navigation and fewer access restrictions compared to some other media channels
• Affordable (podcasts can be created without a lot of capital investment)
• A great way to build credibility as a subject matter expert in your field
• For brand promotion and relationship building purposes
• A way to generate advertising revenue

What to discuss on the B2B podcast? Remember, podcasts are really just an extension of your existing content marketing efforts, so please refer to your existing content for inspiration. You can also interview important people in your field, share company news, discuss the history of your business segment, and anything your customers (and potential customers) might like.

do you know Fundbox produces podcasts? You can listen Fundbox Forward on Apple Podcast, Spotify and various other podcast platforms.