3 marketing strategies that can help your law firm win clients

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3 marketing strategies that can help your law firm win clients

Many law firms have a reputation for adopting traditional offline marketing methods, but the world is changing-your Marketing Plan Should too. Whether your law firm is working with a steady stream of clients or struggling for new projects, using different marketing strategies can help you attract new audiences and stay profitable Uncertain times. Here are three useful strategies to consider:

1. Build the SEO and functionality of your website

Improving your website’s search engine optimization (SEO) can lead to new leads and conversions. Search Engine OptimizationHowever, it’s not just about inserting the correct keywords. Increasing the visibility of a website means creating an engaging, informative and easy-to-read corner on the Internet.

After all, commercial websites are the most commonly used distribution channel for marketers, according to HubSpot 2020 State of Marketing Report. People are not just looking for information-they are looking for a better user experience.

If you have updated your website for a while, please consider refreshing. The following steps can help improve functionality and SEO:

Hire a web designer to improve the mobile performance of your website.

According to HubSpot, the number one technical SEO strategy used by marketers to improve commercial websites is to optimize the website for mobile use.Make a website Mobile friendly It boils down to two factors: aesthetics and accessibility. For example, you may need to shorten the page load time or update the graphics and layout of the login page to better transform them into a small screen.

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Transform your landing page.

A clean, visually eye-catching landing page can attract potential customers to stay. Don’t try to cram in as much information about your company and services as possible, but try to break it down into basic elements. Include a brief description of who you are and what you provide, then a video or infographic, and then a call to action, inviting people to take the free phone call.

Add a chatbot.

add one Chatbot function Visiting your business website is an easy way to attract people while providing customer service assistance. You can program your chatbot to greet website visitors, answer questions about your company’s services and fees, and direct them to your contact information.

2. Get media exposure

Appearing in local or national media gives you the opportunity to build credibility among existing customers, increase brand awareness, and Elevate yourself as an authority on a subject.

To contact the reporter and write to find a lawyer for an interview, please try the following:

  • Sign up for email newsletters such as Haro and Professor Net, And then set aside 15 minutes a day to read source requests and respond to reporters.
  • Research local and national news reports relevant to your legal field. As you read, pay attention to reporters and reporters who interview subject matter experts and regularly report on topics you can talk to.
  • Send useful story suggestions or perspectives to reporters. For example, if a local reporter recently wrote a story about a small business owner who needs to strengthen their insurance plan, you can provide insights from a legal perspective.
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    3. Increase content marketing efforts

    As a lawyer, your greatest asset is your expertise. Distributing this knowledge in small forms for free is a good way to increase brand awareness, attract potential customers, and build credibility among target customers.

    how did you do it?

    One of the most successful ways is content marketing. In fact, 66% of the companies surveyed HubSpot Report 2019 Indicates that content marketing is very effective or very effective for their brand, thereby improving SEO rankings and increasing website traffic and subscriber growth.

    Content marketing It can take many forms—including video, social media, and email—but the most popular is often written content. For example, blogs and articles are an easy way to educate customers and showcase your knowledge, while case studies can let potential customers understand your process and track records.

    You may already have some form of content marketing, but to be successful, you must put the needs of your audience first. What do your customers care about most? What is their pressing problem? Consider how to answer their questions or provide guidance through your content.

    For example, if you are a divorce lawyer, you can write a Series of blog posts On how couples can successfully survive controversial divorce proceedings. Or, if you provide advice for small businesses, consider writing an e-book that explores how businesses can protect themselves from potential litigation during a pandemic.

    key stable income And consistent customers is smart marketing. If you need flexible funds to test new marketing strategies or double your bet on winning strategies, credit limit Help from Fundbox.Learn more about the benefits and the way we work here.

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    This material is for reference only. Fundbox and its affiliates do not provide tax, legal or accounting advice. Please consult your own advisor before making any transaction.

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