12 e-commerce marketing strategies to consider

Internet celebrity Patric Starr mentions a screenshot of Sephora on his Instagram page.

12 e-commerce marketing strategies to consider

Due to the development of technology, e-commerce companies have emerged, and many companies have achieved success by using effective e-commerce marketing strategies. Determining which e-commerce marketing strategy is right for you will help you compete in a crowded online environment where many similar products and services are offered at various prices.

Letting a wider audience know your company is the key to survival among many online competitors. Using e-commerce marketing strategies can help you stand out and increase revenue by increasing sales. Here are twelve proven strategies you can use.

1. Improve your website search engine optimization (SEO)

SEO strategy can not only optimize your website and all its pages, but also optimize your product name, blog content, video and podcast descriptions, etc. Keyword research tools are essential for effective SEO strategies, and many tools are available for free, at least on a trial basis. A Google search for “keyword research tools” is a good starting point, but some of the most popular tools include:

  • Google Keyword Planner
  • SEMrush
  • Moz Keyword Explorer
  • Spy blessing
  • Keyword finder
  • Many of these platforms can also help you identify synonyms for keywords, and you should also consider these synonyms.

    2. Add a comment box

    Comments play an important role in the conversion rate of your e-commerce website.According to a BrightLocal Consumer Survey 2019, 82% of buyers read online reviews and trust them when considering a purchase.

    If you have a WordPress website, there are many WordPress plugins that allow you to post customer reviews. If you use Shopify for your e-commerce website, Shopify provides apps that allow you to easily display customer reviews on your product or service pages.

    3. Develop content marketing

    There are different categories of content marketing, and as an e-commerce owner or marketer, you should pay attention to these categories. Using the knowledge learned from keyword research tools, you can create SEO-friendly blog posts. Blog posts can attract potential customers to your e-commerce site, where you can attract them to join your newsletter, sign up for a free trial, explore your product, and even buy it now.If you feel that you don’t have the time or writing skills to create blog content, you can Hire copywriters and other content marketers and even freelancers.

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    Which content themes are best for your blog? Consider providing information or education instead of promotion. It is wrong to write about your product in your blog post. An effective strategy is to write blog posts to answer questions from your customers or website visitors. These questions can usually be found in your website’s Google Analytics. Then, in an informative article, you can mention and link your product or service as a solution to common problems.

    4. Write guest posts on other blogs

    Find and Collaborate with other e-commerce businesses in your community. Check if they accept guest posts, and then share some of your content with them. Adding backlinks to blog posts to direct readers to your product or website can help increase your website visitors and sales.

    Consider the site you choose to provide guest posts, because you might attract some viewers. The ideal sites chosen for visitors to post should neither be low ratings nor very high, and they should work in an industry that is relevant to you. This makes their audience more likely to be interested in your product or service, and therefore more likely to click on your backlinks.

    5. Participate in social media marketing

    No one can deny the power of social media. Facebook, Instagram, Twitter, and Pinterest are some of the best platforms to promote your products and services for free, even if you don’t use paid advertising or influencers. Since many people check these social networks first in the morning or at any time of the day, social media offers many opportunities to make an impression and build stronger connections with your existing and new fans.

    A feature of social media is the sharing function, which allows your audience to share your content. Therefore, your followers can act as your advocates and show your content to their followers. This is why the more shareable your content, the better. In other words, don’t just post information about your products and services. Add something valuable to your post, such as information, news, infographics, and even humor.

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    6. Work with influencers

    Compared to other strategies mentioned so far, working with social media influencers is not a budget-friendly strategy.However, influencer marketing can still be used to Grow your business under tight budget By choosing micro-influencers instead of macro-influencers.

    74% of buyers are affected by word of mouth Not the words of the company itself. This is why investing in influencers may actually be more profitable. Followers of influencers usually trust them and take their suggestions seriously.

    You are likely to increase the number of followers through influence marketing, especially on Instagram. The audience of that particular influencer will see your content and browse your feed. If they find it interesting and need your product or service, they will become your followers.So, in addition to resorting to Instagram fan app.

    The following is an example of Sephora’s collaboration with Internet celebrities in collaboration with Patrick Starr:

    Internet celebrity Patric Starr mentions a screenshot of Sephora on his Instagram page.Source: Instagram – @patrickstarrr

    7. Send email marketing campaigns

    There are nearly 4 billion active e-mail users worldwide, and the adoption of e-mail marketing strategies has good commercial significance. Email marketing is actually a key driver of e-commerce marketing.

    Create compelling visual and textual content and eye-catching subject lines for your emails. Regularly send newsletters, promotional offers, event announcements, etc. to your subdivision list of subscribers. You can also send personalized emails to leave a better impression.

    8. Connect with Instagram shopping function

    With the end 1 billion monthly active users, Instagram is one of the most popular and user-friendly applications. Its photo-centric nature makes it a highly entertaining platform suitable for users of different ages. Therefore, planning to sell on Instagram may be a perfect move for you.

    You can sell directly on Instagram by connecting your account to Instagram Shoppable. Using this feature, you can tag your products in your posts so that your audience can check the price on the spot.

    9. Use Google Ads to advertise

    Google AdWords is a pay-per-click (PPC) advertising tool. Therefore, it is not a budget-friendly e-commerce marketing strategy. However, if you want to have a developed or large e-commerce business, they will be very effective.

    You can use Google AdWords to target specific keywords and bid on them to appear in relevant searches. As a result, your ads are displayed on top of all other results, thus earning you a large audience and website visitors. Therefore, you can connect with users searching for that specific keyword.

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    10. Use Facebook and Instagram ads

    Because Instagram is owned by Facebook, they use a similar approach in advertising, but different from Google Ads. Facebook and Instagram ads target users based on specific characteristics such as gender, age, interests, geographic location, demographics, etc., usually based on more detailed behavioral data obtained through participation on social media platforms. This rich data specificity may help keep your advertising budget friendly because you can more precisely control the amount you want to spend on any audience.

    11. Develop your own application

    All the strategies explained so far can be implemented for free or with a small budget. However, if you have enough budget to use e-commerce marketing strategies to promote your e-commerce business, you can consider developing applications that can place your store directly on customers’ mobile devices.

    Your application should make the shopping process easier for your prospects or former customers. It can also have other functions related to your business requirements. One thing you should remember to make your application strategy effective is to run push notifications. Therefore, users of your app will receive notifications at regular intervals by receiving push notifications to perform certain actions.

    12. Use AR and VR technology

    Augmented reality (AR) and virtual reality (VR) are two technologies that you can use as an e-commerce marketing strategy to promote your business. Similar to the previous strategy, this strategy is not budget-friendly either.But that Audience of this type of technology Tend to be richer, so if presented in a convincing way, your product or service may find valuable customers.

    Using VR technology can help you simulate your product for the audience. For example, Sephora uses VR technology By allowing customers to upload their own photos to Sephora’s app, check the appearance of each cosmetic before deciding to buy it.

    in conclusion

    According to your budget, you can choose different e-commerce marketing strategies to promote your business. Using available tools and techniques can significantly improve your brand image and your relationship with your audience. Therefore, consider the e-commerce marketing strategy that best suits your budget and business, and wait for the results. good luck!

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